Size & placement

As expected, larger tattoos usually cost more than smaller ones simply because they take more time and effort. But size isn’t everything—placement matters too. Areas that are harder to reach, more sensitive, or curved (like ribs, neck, hands, or knees) may require more skill and time, which impacts the price.
Detail & complexity

The more detailed and intricate the design, the longer it takes to tattoo. Clean lines, soft gradients, layered textures—all these elements require patience and precision. A minimalist design might take an hour, while a highly detailed piece could span several sessions.
Style & technique

Different tattoo styles demand different levels of work. For example, fine line and realism tattoos often require extra precision, while watercolor and color realism involve layering multiple pigments to get a smooth, painterly effect. The more complex the style, the higher the cost is likely to be.
Color vs. Black and grey

Color tattoos tend to take longer because they require more layering and saturation, especially if the piece covers a large area. Black and grey tattoos generally heal faster and are quicker to apply, which can make them more affordable in comparison.
Artist experience

More experienced artists often charge higher rates—and for good reason. With experience comes skill, speed, consistency, and the ability to handle difficult placements or custom designs. You’re not just paying for ink on skin; you’re paying for years of practice and professionalism.
Time required / sessions
Some tattoos are done in one go, while others are split into multiple sessions. Longer or multi-session pieces naturally add to the overall cost, and time is usually the main pricing metric (hourly rate or session rate).
Custom design vs. flash
Custom designs are made specifically for you and often require hours of design work before the tattooing even begins. Flash designs, on the other hand, are pre-drawn and represent the style your artist wants to specialize in or a design they want to have in their portfolio, which can make them more affordable.
Body placement difficulty

Tattoos on tricky or more painful areas (like the ribs, neck, or feet) may take longer to complete because they require frequent breaks or more careful handling. Some placements also demand different techniques or body positioning, which can add time and cost.
Touch-ups & aftercare needs
Some tattoos will need a touch-up, especially if they’re on areas that get a lot of friction or sun exposure. Delicate styles like fine line or watercolor may require more maintenance to stay crisp and vibrant. Some artists include touch-ups in their price, others don’t—so it’s always good to ask.
Studio costs & hygiene standards
Professional, hygienic studios come with higher operating costs—premium materials, sterilized equipment, and a clean, comfortable environment all factor into the final price. While cheaper tattoos can be tempting, remember: you’re also paying for safety, cleanliness, and peace of mind.
Pricing isn’t just about how “big” the tattoo is—it’s a mix of many factors including time, style, complexity, and quality. Every tattoo is unique, and so is its price. The best way to know what your tattoo might cost is to have an open conversation with your artist and share your ideas clearly.